https://www.youtube .com/watch?v=obO1PKfXGpQ
H&M bets clothing recycling could eventually solve some of the industry’s biggest environmental problems. But can a fast fashion company solve the problem it helped create? MORE WORLD WIDE WASTE VIDEOS: Inside The Mall Where Everything Is Recycled | World Wide Waste How Rotting Vegetables Make Electricity | World Wide Waste This $500 Designer Handbag Is Made From Aluminum Cans | World Wide Waste —————————————————— #Fashion #Recycling #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com Subscribe: https://www.youtube.com/user/businessinsider BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Amazon Prime: http://read.bi/PrimeVideo How H&M’s Recycling Machines Make New Clothes From Used Apparel | World Wide Waste
Buying less? Nooooooo
Buying recycled stuff? Yeeeeeees.
Of course companies don’t want their customers to stop buying. This isn’t convincing me, though.
Polyester is hideous to wear.
I feel bad for earth.
Let me guess, the factory will be plant at a “Third World Countries” 😒
Notgo8ng ro work
I hate the thin, usually see through material, the fuzz balls on cheap fast fashion items make me itch. I prefer cotton.
And bear in mind all those polyester (=plastic) fibers get mixed with natural fibers making them uncompostable + pollute our soil, water and bodies. I will stick with how it was done in old times – wearing quality natural fibers for as long as possible.
A bit before the pandemic I learned sewing. I made myself 2 Cotton Skirts that lasted me 3 years (stopped wearing jeans Entirely). My fist skirt is falling apart now due to sewing errors and a lot of washes that wore down the fabric. I have also made my own cotton Leggins that last me about two years each. The only thing that I have bought in the meantime where some underwear and a few new tops. I am planing to be making more of my own tops though as soon as my skills get better. But each year I try to make a few new articles of clothing, and just invest in cotton and linnen fabric instead of fast fashion clothing. Self sewn garments have so much better quality if you do it right and you can learn to fit them to your body shape. I am well aware that not everybody has the time and nerve to invest in the skills to do that. It takes a lot of work and some investment to make your own clothing. But It would be a good start for People to again learn how to mend and repair old garments that they already have. Or maybe learn to sew very basic stuff like their own T-shirts, out of natural fiber or recycled fabric. Just… Well normalize doing things yourself again instead of being dependent on this fast fashion industry. For most of us it only can be a small part of life of course. We need to work and provide for our families and hardly have time for to many chores. But sometimes it’s the small things, like seeing an article of clothing, growing your own herbs on the windowsill or refurbish old “outdated” furniture, that help us to value the things that we own.
This process is so slow 🥹🥹🥹 fast fashion backed up by extra expensive slow process. Mainstream fashion vs middle end… is that their solution 🥺
It’s been more than a year since I last bought a piece of clothing for myself, and the last time I did so was because my shirt was ripped apart when I was walking far from home.
H and m and other major brands started to produce rubbish clothes that don’t last, especially jeans. I would be happy to change them less frequently…
Process is to little as it is. To much in between. But… Don’t be fooled. It’s a double win for such a company, cheap materials and a good political standpoint 😉
Hey, H&M, why don’t you approach this issue like this:
1. Build a Shredding plant, like for example, in Accra, Ghana, where the material is located. Pack all that shredded cloth in those big ass bags they use to transport plastic pellets of the like.
2. Take all that raw material to a combiner plant located in a place where they produce cotton/polyester/etc. where it is mixed with a some of the raw material to make the fibre webs and the slivers, and turn them into big, industrial-sized bobbins.
3. Ship those to your regular processing plants where you have your looms and all that jazz, and make rolls of fabric, which are then cut and sewed into cloths to be shipped to your retailers.
Seems to me an easier way to do it, with each factory dealing with only one part of the process.
Heck, if you can pack the whole three plants in the same area, you’ll just need to ship the finished product.
I’m so glad nobody in the comments is falling for this greenwashing marketing. H&M tries SO hard to make themselves look green, I work as an employee there and training included an extensive lesson on the ways that they try to help the environment, but like its not fooling anybody.
How can you ask fashion retailer to produce less garments..? Thts thr business n thats how they earn money
I absolutely mauled H&M’s last sustainability report as all green washing gimmicks in my post-grad. Literally all style and no substance. All talk about closing the loop, but they didn’t even mention how many tonnes of raw materials they used I don’t think, so you couldn’t calculate if they were closing the loop (spoiler alert, they’re absolutely not!). Clever idea, but sure as hell won’t address the problem (we need to do away with certain business models to deal with that). Problem is, a lot of people will just go oh that’s cool, good on them, I’ll shop there and buy stuff that has green labels indiscriminately tagged to them and that’s my bit for the environment done.